TikTok Marketing

I create high-performing TikTok advertising strategies designed to help your brand attract, engage, and convert the right audience. By leveraging a mix of organic content and paid strategies—including Spark Ads and creator collaborations—I ensure your brand’s message resonates authentically with potential customers.

Through in-depth audience research and A/B testing, I identify the most profitable segments, optimize ad performance, and scale campaigns for maximum ROI. Using data-driven insights and a deep understanding of TikTok’s algorithm, I refine strategies in real time to boost engagement, drive sales, and ensure sustainable growth. Whether you're looking to increase brand awareness or generate direct conversions, I tailor each campaign to meet your specific goals and maximize impact.

Let’s create a TikTok ad strategy that delivers measurable results and positions your brand for long-term success.

Facebook + Instagram Marketing

  • Advertising Funnel – I create a custom 3-5 phase Facebook & Instagram ad funnel designed to build brand awareness, capture leads, and drive conversions. This includes strategic ad sequencing to guide potential customers through the buyer’s journey effectively.

  • Ad Account Optimization – I audit and optimize your ad account to ensure tracking accuracy, proper pixel installation, and event setup. I analyze key metrics to refine campaign performance and ensure every dollar spent is working toward your goals.

  • Competitor & Market Analysis – I conduct in-depth research on your competitors and industry trends to identify gaps, opportunities, and winning strategies that position your brand for success.

  • Audience Discovery & Testing – I research, test, and refine audience segments to ensure ads reach the most engaged and high-converting users. I also experiment with different messaging, creatives, and targeting to maximize performance.

  • Ad Creative & Copywriting – I develop high-quality ad creatives and compelling copy tailored to your brand’s voice and objectives. Every ad is reviewed and approved by you before launch to ensure alignment with your vision.

  • Campaign Management & Scaling – I monitor and adjust campaigns in real-time, strategically scaling successful ads while keeping conversion costs low. Using advanced tactics like manual bidding and lookalike audiences, I ensure sustainable and profitable growth.

  • Performance Tracking & Reporting – I provide bi-weekly reports outlining key performance metrics, campaign insights, and data-driven recommendations to optimize results moving forward.

Let’s craft a data-driven Facebook & Instagram advertising strategy that fuels growth and maximizes your return on investment.

Email Marketing + Management

  • Custom Email Strategy – I develop a tailored email marketing strategy based on your brand’s promotions, seasonal trends, and overall marketing goals to drive engagement, nurture leads, and increase conversions.

  • Campaign Creation & Execution – I design and send 1-2 email campaigns per week, ensuring each email aligns with your brand’s voice and marketing objectives while keeping your audience engaged.

  • List Growth & Segmentation – I create strategies to grow your email list while segmenting subscribers based on behavior, preferences, and engagement levels to send highly targeted and relevant content.

  • Automated Email Flows – I optimize and enhance automated email sequences, including abandoned cart, welcome series, and post-purchase flows, ensuring each touchpoint maximizes conversions.

  • A/B Testing & Optimization – I continuously test subject lines, content, visuals, and call-to-actions to improve open rates, click-through rates, and overall performance.

  • Competitor & Industry Analysis – I analyze competitor email strategies to ensure your brand remains competitive, identifying opportunities for innovation and improved engagement.

  • Platform Optimization & Support – I stay up to date with the latest email marketing trends and have ongoing communication with ESP representatives (such as Klaviyo) to leverage platform updates and best practices.

  • Performance Tracking & Reporting – I provide monthly reports with insights into campaign performance, audience growth, and future strategy recommendations to refine and enhance results.